Mission Statement for Jado Automobile’s Car Sales in Senegal:

“At Jado Automobile, our mission is to offer a wide range of top-quality new cars to the people of Senegal, providing them with exceptional vehicles that meet their diverse needs and preferences. We are committed to becoming the trusted partner in the automotive market, offering innovative and reliable cars that enhance mobility and elevate lifestyles across Senegal. Our primary goal is to provide a seamless and customer-centric car-buying experience, backed by unparalleled after-sales support. We aim to contribute to Senegal’s transportation evolution by introducing cutting-edge features, fostering affordability, and ensuring accessibility for all Senegalese citizens. Together, we drive Senegal’s automotive future with passion, integrity, and dedication.”

Vision: “To be the leading choice for new car sales in Senegal, recognized for our commitment to quality, customer satisfaction, and contribution to the advancement of the automotive industry in the country.”



  1. Quality: We prioritize offering the highest quality new cars, ensuring that our customers receive vehicles that are safe, reliable, and built to last.

  2. Customer-Centric: Our customers’ satisfaction is our top priority, and we go the extra mile to provide them with personalized, attentive, and hassle-free car-buying experiences.

  3. Innovation: We stay at the forefront of automotive technology, continually introducing new features and advancements to enhance the driving experience.

  4. Affordability: We work to make our new cars as affordable as possible, ensuring that they are accessible to a wide range of Senegalese consumers.

  5. Transparency: We conduct our business with complete transparency and integrity, providing customers with all the information they need to make informed decisions.

  6. Community Engagement: We actively engage with the local communities, contributing positively to Senegal’s economy and society.

  7. Sustainability: We are committed to promoting sustainable practices in the automotive industry and seek to offer eco-friendly vehicle options that align with Senegal’s environmental goals.

By embracing this mission and vision, Jado Automobile aims to play a pivotal role in providing Senegalese consumers with high-quality new cars while contributing to the growth and development of the automotive sector in Senegal.

sell car



Do You Want to sell a car?

What’s your car worth? Receive the absolute best value for your trade-in vehicle. We even handle all paperwork. Schedule your appointment today!

Are You looking for a new car?

Our cars are delivered fully-registered with all requirements completed. We’ll deliver your car wherever you are.

How to schedule a service online?

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Lennox Wardell
Chief Executive Officer
Sarah Odegard
President of Finance
Lars Jakuba
Executive Vice President
Team member photo
Mikey Diokles
Sales Manager